Journalists today have a more interesting and challenging job than ever. They have a billion websites to use as sources and readers, who have access to just about the same sources of information. The last thing journalists need today are press releases pushing pre-cooked stories with a marketing spin. We see our role in building relations between our clients and the journalistic community as that of moderators. We couple journalistic skills with marketing savvy to indentify authentic story angles which are vital to both sides and, most importantly, stand up to the reader’s scrutiny.
